Have you ever wondered why after visiting on a company’s website, you suddenly start seeing their ads pop-up everywhere online? Remarketing is a form of online advertising that allows you to continue interacting with “bounced” traffic once your visitors leave your website. For many websites, it is estimated that only 5% of traffic converts on the very first visit. Remarketing lets companies continue to influence the remaining 95% of online users, making it possible to regain that lost traffic and convert those leads into customers. Ad retargeting/remarketing ads help reinforce your message, improves your ads relevancy, increases your conversions, and targets a more qualified customer.
How does it work? We place a discreet tag on your website (usually referred to as a “pixel”) and every time a new visitor comes to your site, the tag anonymously drops a browser cookie on your visitors computer. When the tracked visitor interacts with your website, we collect valuable information about them and then use that information to better distribute your ads.